As we face formidable challenges in finding new corporate partners in this economic climate, we have been blessed to partner with Cox Media and Clear Channel Radio in two separate advertising campaigns that have enabled us to promote our internship program and recruit new business partners.

In April, Cox Media began airing a commercial advertising campaign on a number of their television networks. This interactive campaign allowed viewers to use their remote controls to request more information about San Miguel’s Corporate Internship Program. Nearly two hundred requests were received during the campaign’s three-month run.

In June, San Miguel received a very generous in-kind donation from Clear Channel Radio that will enable us to run a year-long advertising campaign on any of Clear Channel’s seven radio stations. Clear Channel has given us the support of its production team which has created a series of 30-second “spots” featuring testimonials from many of our corporate partners.

These campaigns also present us with the opportunity to put our business partners in the community spotlight and let the people of Tucson know that these organizations are champions of both education and workforce development.